So Much Dead Space

By Irene

Today I read an article"So Much Dead Space" by Paco Underhill. He is a nerdy, American researcher. He tells us what he has done for the past twenty-five years is research shopping behavior: he simply walk around malls and shopping streets and figure out what motivates people to buy things. What makes someone stop and look at a store window? What makes a woman go into a store? What makes a man buy something? I want found out that he gives several reasons. As he strolls around, he look closely at store windows. since they are an essential part of the shopping experience. When he look out his office window in New York City, he see many of those windows. They remain the same today as they were some 120 years age. He tells us that a century ago people took the time to stop and look into store windows. He imagines them walking along slowly, stopping at a tall window, and peering through the glass the see the latest fashions and newest products. Today, strolling, window-shopping walking are an obsolete ideas. Everyone seems to be in a hurry. They walk a lot faster now than they did in the old days. Throughout modern times, different factors have changed the way pedestrians walk in busy urban areas. One of the most significant of these factors is traffic lights. He tells that relationship  between individuals and group are very important. When some people will speed up to get out of the crowd, and then the entire group will begin to walk more quickly. This behavior affects how people view the store windows that they pass by. The way our eyes and brain handle information has become more complicate. Today, our ability to process images is faster. Store windows today must be quick reads. They must be simple enough so that the products can be clearly identified, and they must be creative enough to catch the busy pedestrian's eye. In total, this article tell us about how make windows come alive: let's liberate our design therms. stop filling windows with products. Tell story. Make us laugh. Makes us think.Q:skills for success4